You are an important part of society. Learn how to interact with it through our assistance.

Why do we differ so much? What is it that shapes our behaviour and states our values? How do the stereotypes develop and where is the prejudice born? These and many more are the questions of interest in the field of social psychology. Social psychologists tackle issues that can have a significant impact on individual health and well-being, from understanding why bullying behavior and aggression take place to analyze why people sometimes fail to help individuals in need.

Social psychology is about understanding individual behavior in a social context.

Baron, Byrne & Suls (1989) define social psychology as...

"the scientific field that seeks to understand the nature and causes of individual behavior in social situations"

Accordingly to this definition, human behaviour is shaped under the influence of other people.

Social psychologists

Therefore, social psychologists cope with the variables that cause us to act in a certain manner in other people's presence and look at the circumstances under which certain behaviours/acts and emotions take place. Social psychology is to do with the way these feelings, thoughts, beliefs, intentions, and goals are constructed and how such psychological factors, in turn, influence our interactions with others.

Topics examined in social psychology include:

  • — the self-concept
  • — social cognition
  • — attribution theory
  • — social influence
  • — group processes
  • — prejudice and discrimination
  • — interpersonal processes
  • — aggression
  • — attitudes and stereotypes

If you…

  • — having difficulties in society adaptation
  • — can’t find your role model
  • — suffering from society prejudice
  • — have experienced aggression
  • — want to become a leader of your group

… then you are on the right web page because we have all the tools to construct your confidence and calmness.

Our mission is to give you a weapon to fight all your fears. This weapon is a combination of the handy electronic books and coaching program. You will get needed theory and taught how to use it on practice.

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